About Us

Connected is now part of Thoughtworks

We partner with our clients to build better products; products that delight customers and drive business impact.

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We are delighted to announce that Connected is now part of Thoughtworks. Together with Connected, Thoughtworks will advance its capabilities in solving business problems through product-led design processes, from defining the strategy to discovery and delivery. 

Founded in 2014, Connected was established with the aim to help ambitious companies build impactful software-powered products. Today, Connected has over 165 employees based primarily in Toronto, Canada and covering a broad spectrum of technologies across the entire software product development lifecycle. The Connected team of engineers, human-centered designers and product strategists have applied its product-thinking approach to discover and create product experiences at over 50 global organizations where they have quickly built a reputation as a go-to-leader in “0 to 1” new product development services, including discovery, delivery and education and enablement.

Our Approach

Product Thinking is our unified approach to product development, an innovation and execution approach that combines the technical excellence of agile delivery, the focus of human-centered design, and the rigor of management consulting to enable cross-disciplinary teams to build the right things right.

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Our Purpose

To create an extraordinary impact on the world through our culture and technology excellence.

Our Principles

Our principles not only guide how we work and who we hire but also who we work with. Meshing seamlessly with our client partners is critical to long-term product impact, so it’s important to share a set of fundamentals as we navigate the complex, nuanced craft of product development. A true Product Thinker embraces, celebrates, and champions our principles with like-minded people to achieve long-term product impact.

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Impact is the result of a million small decisions made wisely. We prize informed and considered judgment before all else.

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Progress only happens when we listen carefully and speak conscientiously. Intelligence without kindness leads nowhere.

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Knowing someone’s there to catch the ball makes you more willing to throw it. Reliability makes work go faster, smoother, and smarter.

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Knowledge transfer is the name of the game. Teaching and learning ensure that you, the team, and the product are continuously getting better.

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Knowledge transfer is the name of the game. Teaching and learning ensure that you, the team, and the product are continuously getting better.

Our Services



Discovery serves to derisk, validate, and accelerate new product development. By viewing customer jobs, pains, and gains through the lens of product, we are able to identify opportunities in both new and existing categories, before testing concepts through prototyping.



Delivery allows us to partner with our clients to build and release high-quality products to market, as well as optimize and scale existing products. Because software products are never finished.


Education & Enablement

Education & Enablement is designed to embed product DNA into our clients’ organizations, educate them on Product Thinking best practices, and empower the creation of their own long-term systems of success through workshops, product clinics, and training sessions.

We Build with the Best

Our People

Tammy Chiasson


Providing strategy, vision, and leadership across the entire organization including Product Development, Growth, and Client Experience, Tammy leverages her 15+ years of accomplished brand and client strategy for world-class organizations to help Connected’s vision reach ambitious product builders. Prior to joining Connected, Tammy was at Tangerine leading a project to reinvent the banking experience after having worked on their brand transition from ING Direct during her tenure at john st.

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Jonathan Savage

EVP, Product Development

Jonathan joins Connected from theScore, a global sports app with over 9 million users, where he led the product, engineering, and design teams for over 10 years. Jonathan’s mission at Connected is to work collaboratively with clients in order to deliver true product impact and foster an understanding of how to build better.

Lydia Powell

Managing Director, Client and People Operations

As Connected’s Managing Director of Client and People Operations, Lydia brings over 15 years of extensive experience managing global brands and teams to provide strategic direction and leadership to our operations. Prior to Connected, Lydia led the charge for building business process, managing resources, and mitigating risks though proactive workflow improvements and efficiencies at multiple organizations including Rangle, Klick, Sapient and Critical Mass.

Joel Zien

Managing Director, Growth & Client Experience

Joel leads the Client Experience and Growth teams at Connected. Leveraging over 8 years of experience in software, consulting, and client management, Joel started his career helping Fortune 500’s realize the power of mobile at Xtreme Labs and Pivotal. Today, Joel is focused on helping Connected’s client’s realize and achieve their business objectives by equipping them with the strategy and tools to build better software driven products.

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