Managing Mature Products: A Strategic Overview

Building an MVP and launching a product is actually the easy part—the real difficulty is in managing a product in its maturity or decline stages. In this talk, product leader Janna Bastow tackles the challenges of a product that’s past its initial growth stage, and shares her tips on:

  • How to avoid becoming a feature factory wile taming your beast of a backlog
  • How to use your roadmap to drive experimentation to hit company objectives
  • How to disrupt yourself before someone else does

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